This Sunday you may be watching a Big Game … or waiting to watch the commercials between plays. Super Bowl ads have become a cultural icon for our nation, with ad agencies seeking to make us laugh … and tempt our subconscious to remember them.

Here’s a fascinating video of a 5-year-old girl’s reaction to some of the major “brands” from corporate America. Graphic and identity designer Adam Ladd interviews his daughter on brand recognition for a weekend project. Watch:

Our son easily recognizes Target, for whenever mom is out of town I somehow automatically go there and buy him something.