Ever been consumed with a product – with the getting of it — that you fantasized about how great life would be once you finally obtained it? That’s the promise and allure of advertizing: your life is incomplete without __________, but would be so awesome and complete with it.
That item for me was an iPad. When they first came out in early Spring 2010, I really wanted one. I thought of all the ways I could justify a purchase of the base model ($500) and present the case to my wise, frugal wife. Knowing our united family desire to simplify life, coupled with our commitments to become more generous, there was to be no iPad in our near future.
So, over the course of the next 12+ months I saved up, sold some of my books, and earned some additional funds through some creative work. This June I was able to purchase an iPad 2. It was a helpful tool on our UK travels, and remains a daily companion as a mobile device, e-book reader, and ubiquitous capture tool. Even still, I must live without it, and set it in our re-purposed “technology basket,” and while home with the kids the iPad must just sit there on the counter.
As American families prepare for this Christmas, starting on or before Black Friday, all sorts of gadgets like the iPhone 4S (with the automated do-everything Siri) will fly off shelves into the “deserving” hands of boys and girls, young and old alike.
Of course, we can stand at the edge of culture and decry all this “materialism” and the commercialization of holidays like Christmas. The real question is, why do we run to material things to meet our unmet needs?
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